YOUR BODY NEEDS

LOGO REFRESH, WEBSITE REDESIGN, SOCIAL MEDIA

From the moment you walk in the door, Your Body Needs offers every client a relaxing experience and the opportunity to recharge their body and mind. After 10 years in business, it was time offer that same experience to the branding, and give it an upgrade. Our approach was to create a timeless, yet modern mark to introduce major markets to the Your Body Needs brand. The elegant font used in the logo and memorable overlapping almond shape image symbolizes the brand’s overlapping services and offerings. We incorporated color to update the look and added a optional tagline that said the brand wasn’t just a place for a massage, but resource for an all-encompassing lifestyle.

Your Body Needs was operating with two websites - one for massage and one for essential oils. We created a new site by combining the two, offering e-commerce for essential oils along with the online ability to schedule massages. Organizing content to maximize SEO and a seamless user experience was essential along with new branded images.

A social media strategy was created and executed to connect with prospects and clients. NeoNiche created clear objectives, started online conversations, showed clients and the surrounding community Your Body Needs’ appreciation for all who helped and supported their business to help them stand out in a meaningful way.

PROJECT GOAL

Your Body Needs has been Annapolis, MD’s premiere destination for massage therapy since 1998. In 2014, they incorporated aromatherapy and essential oils from around the world to their offerings. With a booming online store, growing competition and the need to attract and an international audience, the brand was changing as was the brand identity. A logo redesign, new website and strong social media presence was necessary.

ABOUT THE CLIENT

Your Body Needs helps you to live better in two ways - through Massage Therapy and Aromatherapy. Their Massage Therapists are qualified and ready to get you feeling better - be it focused bodywork or simple relaxation. What makes Your Body Needs even more special is that the business is owned by a Professional Aromatherapist. It’s extremely important that all of their massage oils are 100% pure and natural, they care about your skin as well as your muscles. Pure essential oils are consciously sourced from all over the world to ensure you’re getting the best quality. All oils are hand-blended in-house for customers and clients.

For more information about Your Body Needs, visit:

www.yourbodyneeds.com