SWAN COVE SPA & SALON
MARKETING STRATEGY, LOGO REFRESH, WEBSITE REDESIGN, SOCIAL MEDIA, EVENT PLANNING
Swan Cove Spa & Salon had been acquired by a new owner. We wanted help them up level the brand, without losing its current customer base or audience. Our thought was to refresh the logo, and create something that only speaks beauty, but communicates health and wellness to new prospective clients. Next, we wanted to create a visually appealing website that describes classic beauty services in a manageable way, along with new health and wellness offerings, general spa & salon information, staff bios, and an easy online booking. Our team was also picked to plan and manage social their media pages and campaigns with consistent rebranding messaging and imagery.
A new Swan Cove logo was created to reflect the idea of tranquility and professionalism while still paying homage to the original design. We built SwanCoveSpa.com, a website that provided prospective clients a centralized location for information about services, staff, upcoming events and promotions. We also managed their Facebook and Instagram pages and developed interactive content, created schedules with post copy and original, branded graphics to improve and grow social media presence. We also created their Google business page to increase their search engine optimization. Our team designed branded business cards, gift cards, newspaper ads, newsletters, in-house signage and event booth materials that provided consistent branding when networking, or contacting clients and inviting brand identity.
