METROPOLITAN WASHINGTON COUNCIL OF GOVERNMENTS

Outreach, VIDEO PRODUCTION, PARTNERSHIP, EVENT PLANNING

Three consultants collaborated to produce a program and suite of educational tools to promote innovative new pedestrian and bikeway infrastructures for Montgomery County Department of Transportation (MCDOT). Foursquare Integrated Transportation Partners managed the project and led the research; Clark Concepts produced the creatives; and NeoNiche created the videos and conducted the bilingual community outreach events. The program, branded “Look Out”, consisted of an interactive web page, infographics, brochures, community engagement, and two videos to ensure that everyone would feel comfortable using these public spaces regardless of their age and abilities. 

 
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PROJECT GOAL

MCDOT installed several new innovative bicycle and pedestrian infrastructures in Rockville, White Flint, and Silver Spring. The goal of the project was to teach the community how to recognize and safely navigate these traffic patterns and road markings from the perspectives of a cyclist, motorist, and pedestrian. The project also focused on increasing motorist awareness of these infrastructures to ensure bicyclist and pedestrian safety in those communities.

 
 

ABOUT THE CLIENT

Metropolitan Washington Council of Governments (COG) hosts and staffs the National Capital Region Transportation Planning Board (TPB). The TPB is the federally designated metropolitan planning organization (MPO) for metropolitan Washington. Working with local, state, regional, and federal partners, the TPB coordinates future plans, provides data and analysis to decision makers, and coordinates regional programs to advance safety, land-use coordination, and more. TPB’s Transportation Land-Use Connections Program provides short-term consultant services to local jurisdictions for small planning projects that promote mixed-use, walkable communities and support a variety of transportation alternatives. 

For more information about Washington Metropolitan Council of Governments’ TPB, visit: 

https://www.mwcog.org/tpb/

For more information about MCDOT, visit:

https://www.montgomerycountymd.gov/dot/