ARLINGTON TRANSIT
outreach, STRATEGY, DIVERSITY MARKETING, EVENT PLANNING
NeoNiche assisted Arlington County Commuter Services in designing a campaign that would encourage students and their parents to purchase the iRide SmarTrip Card. This Arlington only SmarTrip card offers students $1 rides on the ART system, discounted fares on Metrobus and Metrorail, making the students self-sufficient and not depending on their parents to drive them to school activities. Marketing efforts also needed to be accessible to Spanish speaking students and parents.
We deployed a trained, bilingual brand ambassador team to area schools and set-up informational tables during their lunch periods, back to school night and local events. Brand ambassadors used giveaways, transit trivia wheels and prizes to bring students to engage with students. They received informational brochures about the ART bus system and were encouraged to sign-up for iRide cards.
