DIETA CERO-AUTO
Marketing, OUTREACH, VIDEO PRODUCTION, GRAPHIC DESIGN, PARTNERSHIP, EVENT PLANNING
NeoNiche created a suite of programs and resources in Spanish that Arlington County staff and outreach teams could use to engage a variety of audiences, tell the story of how Arlington’s interconnected system of public transportation can easily fit into any lifestyle. The only program of its kind in our nation!
We branded Dieta Cero-Auto with a multifaceted outreach program incorporating videos, print material, and one-on-one outreach to individuals and businesses. We created several video series, each with a specific theme and audience in mind. The El Que Sabe, Sube series are consumer-facing videos, highlighting the ease of planning and taking trips using public transportation. The Shop Talk series is part of DCA’s business outreach and features local Latino/Hispanic owned businesses such as El Paso Cafe, as well as other points of interest like public libraries and events around Arlington.
The one-on-one outreach segment of DCA included appearances at Latino/Hispanic-specific events, such as the Festival Latino Americano and Governor Terry McAuliffe’s Latino Summit. The initiative also featured formal presentations to primarily Spanish-speaking audiences, among them Catholic Charities Diocese of Arlington’s Migration and Refugee Services and Liberty’s Promise, an organization devoted to the civic development of Arlington’s immigrant youth.
